• Increased Sales
  Consumers spend more when they're not constrained by cash on hand. You may see increased purchases of higher-margin products as well as specialty items. And customers may visit your store more often.
• Customer Satisfaction
  Your customers will appreciate the fact that you allow them the flexibility to pay the way they want to pay - including by credit or debit card. Happier customers are more loyal customers.
• Speed of Checkout
  You'll speed your customers through checkout with rapid electronic payment. No more counting change or waiting while customers write checks.
• Improved Efficiency
  Card transactions today are conducted electronically. These paperless payments can save you time and money by minimizing cash handling and payment reconciliation, giving you more time to do more important things - like managing and growing your business.
• Safety
  With lower volumes of cash, you're less vulnerable to theft and pilfering.

MasterCard Merchant Rules